Leadership promotion reinforces enterprise strategy, analytics and long-term growth as company enters 15th year
GREENVILLE, S.C. – Entering its 15th year, InvestiNet, a national leader in collections network management and performance analytics for highly regulated industries, recently announced the appointment of Aaron Brooks as chief strategy officer. With more than 12 years at InvestiNet, Brooks brings valuable institutional knowledge and strategic leadership experience, having most recently served as vice president of strategy and analytics. In that role, he guided enterprise strategy, analytics infrastructure and innovation initiatives that strengthened InvestiNet’s data-driven operating model and long-term growth trajectory.
Since joining the organization in 2014 as director of performance management, Brooks has advanced through a series of leadership roles, including senior director and vice president of strategy and analytics, helping to shape InvestiNet’s data-driven operating model and long-term growth strategy. As chief strategy officer, Brooks will lead enterprise strategy, analytics, innovation and product direction, with a focus on scalable solutions, regulatory alignment and measurable performance outcomes. He will work closely with executive leadership to ensure InvestiNet continues to deliver disciplined, forward-looking solutions in an increasingly complex and highly regulated environment.
“Aaron has been a critical driver of InvestiNet’s strategic evolution for more than a decade,” said Brice Smith, CEO of InvestiNet. “His ability to align data, technology and business strategy has strengthened our platform, enhanced client outcomes and positioned the company for sustained growth. This promotion recognizes both his impact to date and our team’s continued trust.”
Brooks is widely recognized for translating complex regulatory, operational and analytical challenges into scalable, data-informed solutions. His leadership has consistently emphasized performance optimization, compliance integrity and cross-functional collaboration.
“I’m honored to step into the role of chief strategy officer,” said Brooks. “InvestiNet’s success has always been rooted in thoughtful strategy, disciplined execution and a commitment to building systems that deliver real, measurable value. I look forward to continuing that work alongside our leadership team, clients and partners.”
In addition to his role at InvestiNet, Brooks is the co-founder and managing director of WayThru, a cloud-based software company delivering omnichannel engagement and workflow automation solutions for organizations managing complex recovery operations across legal, financial services, utilities and telecommunications sectors. Over the past six years, he has helped lead WayThru’s growth through research-driven innovation, agile product development and the design of statistically rigorous, patented and patent-pending, performance-focused systems.
To learn more about InvestiNet’s services, visit InvestiNet.com.
About InvestiNet
Firmly rooted in a commitment to innovation, compliance, and empathy, InvestiNet is a full-service collections network that specializes in helping creditors improve yield on delinquent accounts throughout the entire collection account life cycle – from early delinquency to post-judgment. InvestiNet works with lending institutions, including banks, FinTech firms, and service providers, to ensure their accounts receivable goals are met while freeing up the lender to allocate resources into the growth of their business. Learn more at InvestiNet.com.