Communities thrive when organizations step forward to create meaningful connections and support local initiatives. Latitude by Genesys, a leading debt collection software provider, recently demonstrated this by sponsoring the 10th Annual Springs Run, an event dedicated to raising funds and awareness for The Florida Springs Institute.
Held at First Magnitude Brewing in Gainesville, Florida, the Springs Run drew participants from across the state to celebrate and support the preservation of Florida’s iconic freshwater springs. Latitude’s sponsorship underscores its ongoing commitment to fostering community engagement and environmental stewardship.
Championing Environmental and Community Causes
Florida’s freshwater springs are more than natural wonders—they are vital ecosystems that provide clean water and support diverse wildlife. Unfortunately, these resources face increasing threats from pollution, overuse, and climate change. The Florida Springs Institute works tirelessly to protect and restore these springs through scientific research, education, and advocacy.
Latitude by Genesys has a deep connection to the region and shares The Florida Springs Institute’s dedication to preserving this invaluable natural resource. “Florida’s springs are a national treasure,” said Cris Bjelajac, Senior Business Director of Latitude by Genesys. “It’s an honor to support an event that not only raises awareness but also funds critical conservation efforts.”
Making an Impact with the 10th Annual Springs Run
This year’s Springs Run showcased how local businesses, non-profits, and community members can unite to create significant impact. Proceeds from the event directly benefit The Florida Springs Institute, enabling ongoing projects to restore and protect springs such as First Magnitude Spring, which produces over 65 million gallons of water daily.
Latitude’s involvement extended beyond sponsorship. Team members participated in the event, embodying the company’s values of active community involvement. Their enthusiasm and support were evident in their commitment to making the day a success for all participants.
A Continued Commitment to Community Engagement
Latitude by Genesys has a long-standing tradition of supporting charitable causes and community-focused initiatives. By sponsoring the Springs Run, the company not only contributes to environmental preservation but also strengthens its bond with the communities it serves.
“Giving back is a cornerstone of our company culture,” Bjelajac said. “We’re proud to support events like the Springs Run that align with our mission of fostering growth and sustainability in our communities.”
Join the Movement
Latitude by Genesys invites its partners, clients, and community members to explore ways to support local initiatives and make a difference. Whether through volunteering, sponsorships, or spreading awareness, every action counts.
Learn more about Latitude by Genesys’ innovative solutions on their official website, and discover how you can help protect Florida’s freshwater springs by visiting The Florida Springs Institute’s website.